Idea have scored a sixer with their new advertisement featuring the three superstars of Mumbai Indians. Gullible people , totally addicted to cricket will surely give it a try, who wouldn’t want to talk to Sachin Tendulkar or Zaheer Khan.
My cousin could not stop laughing , when I confessed I did try to call up Sachin Tendulkar. Ok, so i’m not a great fan of cricket, but its SACHIN TENDULKAR yaar, what I got was a stupid voice message.
There must be hundreds like me; not so gullible but curious people and thousands die hard cricket fan, calling the numbers. How many of them actually got to talk to Sachin, I would like to know. But Idea sure did rake in a lot of money.
Truly “what an Idea, Sirji” 🙂